Sunday, May 29, 2016

Art Deco

Art Deco


Art Deco started in Paris in the early 1920's just before World War I and continued till the late 1930’s and spread internationally over the years. It was a very influential movement that inspired a lot of design areas. Art Deco emerged as a modernist reaction to Art Nouveau, both movements happened as a reaction to the industrial revolution and War.

 


Art Deco is a sophisticated and stylish and some of it's characteristics consist of:

Geometrical and vertical/horizontal lines
Angular shapes,
Different materials like; stone, terracotta, brick, inlay wood, steel, aluminium, bronze, tiles, glass and shiny fabrics and exotic materials such as ivory, shark skin and zebra skin.
A lot of ornaments
Styled images of airplanes, cards and cruise liners
Nature motifs like the sunburst, plants and animals.

This is a style that was all about being glamour’s, elegant, modern and functional. Art Deco was inspired by a wide range of previous styles including Cubism, Art Nouveau, De Stijl, Futurism, and by past cultures as well.


Features of Art Deco in architecture –
Horizontal orientation
Rounded edges, corned windows, and glass brick walls
Glass block
Porthole windows
Chrome hardware
Smooth exterior wall surfaces
Horizontal grooves or lines in walls
Colours – light earth tones like off whites and beiges, dark colours used to contrast with the light base.

Auguste Perret and Henri Sauvage

Auguste Perret was a French famous architect that designed early Art Deco architecture and was a specialist in concrete construction. Another important figure for Art deco architecture and design is Henri Sauvage, he not only specialized in art deco but he is also famous for his work in the Art Nouveau movement and also the early modernism architecture. Functional architecture wasn’t his only sector but he was also talented in decoration. One of his famous work that is considered to be the first architecture of the Art Deco movement is the Louis Majorelle.

Image result for palais d iéna auguste perret


Palais d'Iéna built in France Paris in 1937 by Auguste Perret

Theatre des Champs Elysees by Auguste Perret (1913)

Studio building, 65 rue Jean de la Fontaine, 16th arrondissement, Paris, (1926–28) by Henri Sauvage

The La Samaritaine department store, Paris (1926-1928) by Henri Sauvage

Art Deco Furniture

Art deco furniture is very collectible today. The pieces of furniture have an elegant form that were done by talented craftsman.   Some of the first pieces were exhibited at the 1925 Paris ‘’Exposition Internationale des Arts Decoratifs et Industriels Modernes’’, this exhibition was dedicated to showcase modern decorative arts. Many art Deco styled furniture were featured in this exhibition from all over Europe and other countries.  This exhibition was heled just after World War I and it ordered the participating designers to exhibit new modern concepts, which later on formed the Art Deco themes and styles. Furniture was made out of good quality wood such as ebony, burl walnut or ash and other expensive materials like wrought iron and glass. This furniture was finished to a very high standard.




Art Deco chair done in 1930 by Ernest Boiceau

Amazing Antique Art Deco Pendant Light with Skyscraper Globe, c. 1930’s - Preservation Station, Nashville, TN:
Art Deco Pendant Light with Skyscraper Globe, c. 1930’s - Preservation Station, Nashville, TN

A Pair of Art Deco Armchairs Sweden Circa 1920 - 1930 A Pair of Art Deco Armchairs with flutted back and zig zag detail.:
A Pair of Art Deco Armchairs Sweden Circa 1920 - 1930 

Streamline Art Deco design armchair, 1930s, by Karl Emmanuel Martin Weber (1889 -1963). @designerwallace:
Streamline Art Deco design armchair, 1930s, by Karl Emmanuel Martin Weber (1889 -1963)

Art Deco Drinks Cabinet By Andrew Varah:
                                                                           Art Deco Drinks Cabinet By Andrew Varah


The shops at the exhibition wanted to ta attract people from all over and wanted Paris to be the place for shopping. Shops had luxury goods and gave good attention to window displays so they would attract more people. Pierre Imans was a French mannequin manufacturer at that time, he designed new designs of fashion mannequins. He created better material with a shinier glossy finish, wax heads and glass eyes. The woman’s mannequins were quite flat chested with a pear shape figure and were posed in a sophisticated pose, so it gave a good idea how the clothing would fit on a real body. The French Mannequin company Siegel & stockman created more abstracted, simplified and geometric figures of mannequins which were inspired from Cubist, avant-garde art and abstract art.  Art Deco influenced many art sectors and fashion was one of them, Paul Poiret was the founder of art deco fashion, he was deeply influenced by the Ballets Russes. Art Deco fashion was influenced by western fashion and exotic influences from Egypt. Characteristics of art deco fashion are simplicity in form, richness in colour, textured fabrics.

1920 S, Window Display, Paris 1920, 1920S Lingerie




Art Deco Influences

Fashion -
A designer label that was deeply influenced by the Art Deco movement in Spring 2012 collection ‘Ready to wear’ was Gucci. This collectition includes a lot of Art Deco infuences like motfits, shiney fabrics, geometric designs and embroidery.
Many Hollywood actresses have worn Art Deco inspired dresses on the red carpet by designers like Versace and Julien MacDonald.

‘Ready to wear’ by Gucci


Versace Atelier FW 2009-2010
Versace Art Deco. @designerwallace

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Architecture -
The backstage greenroom at the Oscars in 2013 in the Dolby Theatre was all inspired by Art Deco and also ‘’Old Hollywood Glamour’’. It was designed by AD100 interior designer ‘Madeline Stuart’. The greenroom looked elegant, glamour’s and sophisticated just like any Art Deco interior. The seating were upholstered in silks, the floor had geometric designs, the door was in black and gold with rectangular motifs, Art Deco was all over the place.

Stuart was inspired by the glamorous set designs of Gibbons, who won 11 Academy Awards for Art Direction and is credited with designing the award itself—the iconic statuette. Low-slung seating by Baker is upholstered in silks and silk velvets by Schumacher, and a wall of Samsung smart televisions displays memorable moments from Oscars past.

The Urban Electric Co. ceiling lantern was custom designed for the space. “It’s like a piece of jewelry hanging from the ceiling,” says Stuart. The designer’s furniture and lighting selections and the room’s Streamline Moderne details were inspired by a recent project for clients who are the new owners of Gibbons’ iconic 1930s Santa Monica house, which he designed for himself and his then-wife, actress Dolores del Rio.

Presenters and award winners can check what’s happening onstage at the sleek, Art Deco–inspired bar, where even the E. Braun Beverly Hills cocktail napkins are embroidered with Oscar statuettes. “I love to conjure the notion of George Clooney sitting at the bar, having a laugh with Cary Grant,” Stuart says. Paintings from Questroyal Fine Art are displayed on the wood- and mirror-lined walls in a seating area.

Art Deco has inspired and influenced many styles over the years. To this day we can still see artists being inspired by the sophisticated and stylish movement and I'm sure it will continue doing just that.

Reference -

Victoria, Museum, A. and webmaster, D.M. (2015) Art deco: The 1925 Paris Exhibition - Victoria and Albert Museum. Available at: http://www.vam.ac.uk/content/articles/a/the-1925-paris-exhibition/ (Accessed: 24 May 2016).
Wentworth, I. (2014) Art deco style (1925-1940). Available at: http://www.wentworthstudio.com/historic-styles/art-deco/ (Accessed: 24 May 2016).

Art deco furniture, A complete guide to the history, sourcing and buying (no date) Available at: http://www.decolish.com/ArtDecoFurniture.html#axzz4A28DnU13 (Accessed: 24 May 2016).

Wallis, L. (2014) The fall and rise of mannequins that look like real women. Available at: http://www.bbc.com/news/magazine-25402020 (Accessed: 24 May 2016).

Blumenthal, F.M., Archive, J.W. and Siegel, M. (2016) ‘Auguste Perret’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/Auguste_Perret (Accessed: 24 May 2016).

Henri Sauvage (2016) in Wikipedia. Available at: 
https://en.wikipedia.org/wiki/Henri_Sauvage#Art_Deco (Accessed: 24 May 2016).

Art deco fashion (no date) Available at: http://www.1920s-fashion-and-music.com/art-deco-fashion.html (Accessed: 24 May 2016).
Jeanne (2013) Home. Available at: http://www.cozystylishchic.com/2013/03/trending-now-art-deco/ (Accessed: 24 May 2016).







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